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LDS Israeli fills tour-guide niche
By Jeff
Call Deseret
Morning News
It's no secret
that Israel is one of the most volatile regions in the world. In fact, the
U.S. State Department has warned Americans to defer travel to that area
due to ongoing security concerns.
 Daniel Rona
 Lisa Marie Miller, Deseret Morning
News | Still, that
hasn't deterred Daniel Rona from taking LDS tour groups there to study the
life and teachings of Jesus Christ. Rona is an
anomaly — he's an Israeli, an American, a Mormon and a Jew. He was born in
Israel and raised in the United States, where he worked as a radio
broadcaster in Salt Lake City before moving to Israel with his wife and
children in 1974. After completing a two-year
training at the Ministry of Tourism Course for Guides at the Hebrew
University, he became the first — and only — LDS licensed guide and tour
operator in Israel, which requires all tour groups to be led by a licensed
guide. Because of his background, Rona's tours are
filled with insights from both a Jewish and LDS perspective. In the three
decades since his company, Holy Lands Revealed, based in both Salt Lake
City and Jerusalem, began leading tours to Israel, he says he has never
had any safety problems. In fact, Rona says, no
patron on an official Israeli tour has ever suffered injuries or
death. "It's virtually impossible to get into
trouble because we're putting up fences, keeping the West Bank separated,"
Rona says. "There are bad guys who are making it dangerous, so we have to
put up fences." Rona says he knows the area well
and simply keeps his clientele out of harm's way.
"Bad guys don't like good places. Think you'll find a terrorist hanging
around the garden tomb? There's too much spirit there. It doesn't matter
what church you belong to. You tell your kids to stay away from dark and
seedy places. Those people like their places and good people don't."
Holy Lands Revealed is the only tour company catering to the LDS
market that currently offers trips to Israel, though others are hoping to
return there again one day. Brigham Young
University-sponsored travel groups haven't gone there in nearly four
years, according to BYU Travel Study director George Talbot. "We go by
what the State Department tells us," he says.
BYU's Jerusalem Center hasn't had students there since 2000, when
conflicts between Israelis and Palestinians forced an early end to fall
semester for 174 students who were studying and traveling in the Holy
Land. Still, the school's 17-year-old Jerusalem
Center remains open. Along with daily tours, Sunday church meetings and
concerts are held there, Rona says. "The notion
has been tourists are not allowed in Israel. This comes out of Mormondom,"
Rona says. "I ask people, 'Where are you getting this from?' And they say,
'The church has told us not to come.' " In the
wake of 9/11 and the ongoing violence in the region, Rona's tours to
Israel disappeared. "In our heyday, prior to 9/11, we had about 1,000
people a year that went with us," he says. "That dropped to zero for
several years." Now, he says, interest is picking
up again. He returned from a trip to Israel in January and he will lead a
group there in late May. He anticipates that about 150 to 200 people will
go with him there this year. "We've had some
impartial surveys done and time and again, the No. 1 destination choice
for LDS travelers is Israel," Rona says. "It was a
spiritual trip," says Ray Montgomery, who took a trip to Israel with Rona
in 1995. "Daniel is polished. He did a very good job."
Given the climate in Jerusalem, he's not sure how much longer it
will be possible to visit Israel. "That window is not going to be open
that long. I'm not a prophet. I can't tell you how long until an
Armageddon scenario begins," Rona says. "But there used to be
approximately 4,000 Latter-day Saints a year going to Israel, between the
students, tourists, and seminary and institute teachers. Now, we're the
only ones going to Israel." As part of his work,
Rona has also created the Ensign Foundation, a charitable, non-profit
organization that fosters relationships between Israel and other
groups. "It's an excuse for Israelis and Mormons
to work together," he says. Latter-day Saints
believe that people who inhabited the American continent during the times
outlined in one of their canons of scripture, the Book of Mormon,
originally came from Jerusalem. The book describes how the family of Lehi,
guided by God, fled Jerusalem in 600 B.C. and arrived in a "Promised
Land."
That land, according to some Book of Mormon
scholars, is believed to be located in Central America. While Holy Lands
Revealed offers trips to Central America, Rona's expertise lies, of
course, in Israel. He thrives on teaching about connections between Israel
and America.
"Those who go to Israel with us find
their religious roots are revealed," Rona says.
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